It's jam-packed with flavor, especially when paired with a nice slathering of beef fat if you're smoking a brisket.
Combine pepper, salt, paprika, and garlic powder in a large bowl, and whisk well.
Pour the rub over the brisket and rub it on, until every part of the brisket is coated.
Store any leftover brisket rub in an airtight container such as a jar.